Axortex

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Food

Where business, culture, and craft meet on the plate — from global markets to the kitchen.

Food

The Bar That Ate the World's Pistachios

A milk-chocolate bar engineered for the TikTok crack-and-ooze helped drive pistachio prices from about $7.65 to $10.30 a pound and pushed UAE pistachio imports from Iran up 40%. The bakers who never went viral are paying for it.

Food

The 10-Won Meal That Became a Country's Comfort

Korea's first instant ramyeon launched in 1963 at 10 won a pack, born from post-war hunger and a soup recipe slipped across a Tokyo airport in secret. The story of how a cheap wheat noodle turned into a national habit — and why it is not Japanese ramen.