Merit Is Coming to Sephora Australia and New Zealand
Merit launches into 37 Sephora stores across Australia and New Zealand on September 30, 2026, with early access for Beauty Pass members from September 28.
TL;DR — Minimalist makeup brand Merit is launching into 37 Sephora stores across Australia and New Zealand on September 30, 2026, with early access for Beauty Pass members from September 28 — its full makeup, skincare and fragrance range excluding The Uniform line.
If you have been importing Merit at painful shipping rates, this is for you — the brand is finally landing in Australia and New Zealand.
The launch
Merit will launch across 37 Sephora stores in Australia and New Zealand, plus Sephora AU/NZ web and app, officially on Wednesday, September 30, 2026 — with early access from Monday, September 28 for Sephora Beauty Pass app members. The rollout covers the brand’s full assortment of makeup, skincare and fragrance, excluding its "The Uniform" line.
| Product | AUD price |
|---|---|
| Flush Balm | A$48 |
| Signature Lip Blush | A$44 |
| The Minimalist | A$63 |
| Retrospect Extrait | from A$55 |
What they said
"Our partnership with Sephora has been instrumental to Merit’s growth. Expanding that relationship into Australia and New Zealand is another important milestone for the brand, allowing us to introduce Merit to a new community of customers seeking in-person trial and discovery." — Philippe Pinatel, CEO, Merit
Why it matters
- Trial beats scrolling. Minimalist complexion products are hard to sell online; in-store testers do the convincing.
- Sephora is the gatekeeper. A 37-door regional rollout is a meaningful vote of confidence.
- A tiered launch. Loyalty-first early access is now standard practice for beauty debuts.
FAQ
When does Merit launch in Sephora Australia and New Zealand?
Officially Wednesday, September 30, 2026, with early access from Monday, September 28 for Sephora Beauty Pass app members. It rolls into 37 stores across Australia and New Zealand plus Sephora AU/NZ web and app.
What Merit products will be available?
The full assortment of makeup, skincare and fragrance, excluding the brand’s "The Uniform" line. Announced AUD pricing includes Flush Balm at A$48, Signature Lip Blush at A$44, The Minimalist at A$63 and Retrospect Extrait from A$55.
Sources
- Marie Claire Australia — Merit is coming to Sephora Australia
- 7NEWS — Merit arrives at Sephora Australia and New Zealand
Image: “Sephora Logo Black D” by Proveho, CC BY-SA 3.0, via Wikimedia Commons.
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