Meta Puts Its Own Name on Your Face
For years Meta hid its smart glasses behind Ray-Ban and Oakley. On June 23, 2026 it stepped out from behind the fashion brands with the $299 "Meta Glasses" — and a $399 Kylie Jenner edition.
TL;DR — For years Meta sold its smart glasses behind a fashion label — Ray-Ban, then Oakley. On June 23, 2026, it stepped out from behind them, launching the $299 "Meta Glasses" under its own name, with a $399 Kylie Jenner edition and a new AI brain.
There's a confidence in putting your own name on a product. Meta finally did it with the thing on your face.
Out from behind the brand
The new line — Meta Adventurer, Meta Fury, and the Kylie Jenner "Starfire" edition — is the first Meta has sold entirely as Meta, per TechCrunch. EssilorLuxottica still builds them, but the marquee names are gone.
| Model | Price | Style | Notable |
|---|---|---|---|
| Meta Adventurer | $299 | Slim, square | Lightest frame |
| Meta Fury | $299 | Bold, rectangular | Larger build |
| Meta Glasses by Kylie (Starfire) | $399 | Round, Y2K | Kylie Jenner collab; custom AI voice |
All three: on-device Muse Spark AI, 8+ hr battery (40 hr from the case), open-ear speakers, camera, no display, prescription-ready.
A cheaper door, a smarter chip
Starting at $299, they undercut the fashion-branded past and ship with Muse Spark, Meta's new on-device AI, translating 14 languages on the fly. "I'm still absolutely thrilled to see people wearing the Ray-Ban Metas," Meta CTO Andrew Bosworth said, but the in-house glasses "hopefully expand the aperture a little bit" — corporate-speak for we think people will buy these because they're ours, and cheaper.
FAQ
What are the Meta Glasses?
Meta's first own-brand AI smart glasses — three styles from $299 ($399 for the Kylie edition) — launched June 23, 2026.
How are they different from before?
No Ray-Ban or Oakley branding, a lower starting price, and Meta's new on-device Muse Spark AI.
Battery and features?
Over 8 hours per charge plus 40 from the case; open-ear speakers, a camera, no display, prescription lenses.
Who's the Kylie edition for?
A $399 collaboration with Kylie Jenner ("Starfire"), with a rounder Y2K look and a custom Meta AI voice.
Sources: TechCrunch, Engadget, Gizmodo, Meta newsroom.
Image: CCadio, CC BY 4.0, via Wikimedia Commons (prior-gen Ray-Ban Meta shown).
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