Valentino Unveils ‘Vendetta’ — a Fragrance Duo With Dakota Johnson and Alexander Skarsgård
Valentino Beauty unveiled Vendetta, a fragrance duo fronted by Dakota Johnson and Alexander Skarsgård, with a 35mm campaign film by Romain Gavras.
TL;DR — Valentino Beauty unveiled Vendetta, a two-fragrance launch — Vendetta Donna and Vendetta Uomo — fronted by Dakota Johnson and Alexander Skarsgård, with a 35mm campaign film directed by Romain Gavras.
Fragrance launches live or die on the story around them, and Valentino has built an unusually cinematic one.
The launch
Valentino Beauty unveiled Vendetta, a paired fragrance launch fronted by Dakota Johnson and Alexander Skarsgård. The campaign film was directed by Romain Gavras and shot on 35mm, with photography by Inez & Vinoodh and a soundtrack built on Pet Shop Boys’ "It’s a Sin." Valentino’s signature red runs through the campaign as a recurring motif.
| Vendetta Donna | Vendetta Uomo | |
|---|---|---|
| Family | Floral gourmand woody | Woody spicy gourmand |
| Key notes | Tuberose (incl. exclusive Tuberose Osmobloom), red orange nectar, sandalwood | Ginger CO2 extract, Italian citrus, cinnamon liqueur accord, patchouli |
| Perfumers | Dominique Ropion, Andrew Everett | Marie Salamagne |
The details
Both available sources carry campaign and brand copy only — no named executive or spokesperson was quoted, and none is invented here. The perfumer and creative credits above are as listed in the campaign materials.
Why it matters
- Fragrance is the growth engine. Prestige scent keeps outpacing colour cosmetics, and houses are investing in it accordingly.
- Casting as positioning. Two established film actors signal an adult, cinematic register rather than a youth push.
- Craft credentials matter. Naming perfumers and an exclusive tuberose ingredient is aimed at a more literate fragrance audience.
FAQ
What is Valentino Vendetta?
A two-fragrance launch from Valentino Beauty unveiled August 24, 2026 — Vendetta Donna (floral gourmand woody) and Vendetta Uomo (woody spicy gourmand) — fronted by Dakota Johnson and Alexander Skarsgård.
Who created the Vendetta fragrances?
Vendetta Donna was composed by Dominique Ropion and Andrew Everett, and Vendetta Uomo by Marie Salamagne. The campaign film was directed by Romain Gavras and shot on 35mm, with photography by Inez & Vinoodh.
Sources
- Yahoo Finance — Valentino Beauty unveils Vendetta campaign
- Hypebeast — Valentino Vendetta fragrance campaign film
Image: Valentino logo by Valentino S.p.A. — Public domain, via Wikimedia Commons.
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